Lean Academy Communication Tool

High assertiveness, high expressiveness

The Socializer Communication Style

Socializers are both expressive and assertive. They are motivational people: fast-paced, direct, highly expressive, persuasive, and comfortable being at or near the centre of attention.

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Key points

  • Socializers can inspire and motivate others.
  • They are idea people who dream big and look for connections between ideas.
  • They look for new ways to do things.
  • They find it easy to begin new tasks and projects.
  • They often have a wide variety of interests.
  • They like involvement, visibility, rewards and recognition.
  • They enjoy working with others and often prefer it to working alone.
  • They can be very persuasive, sometimes with limited information.
  • They tend to react spontaneously.
  • They like to keep options open and are reluctant to close options too soon.
  • They tend to be risk takers and often decide from gut feeling.
  • They remain poised when put on the spot and respond quickly.
  • They may initiate physical contact such as handshakes, backslaps or hugs.

In conversations

  • Use a wide vocal range with more force, volume and a quick pace.
  • Be clear, persuasive and fast-paced, sometimes lacking detail.
  • Use questions that are less focused and more free-flowing.
  • Focus on making the other person feel good about the interaction.
  • Tell stories or anecdotes to make a point.
  • Share opinions and feelings easily.
  • Use an informal approach, often using first names regardless of status.
  • Use feeling words without hesitation.
  • Say it once and then add personal examples rather than repeating details.
  • Talk about themselves, sometimes at their own expense.
  • Digress to tell a good story or explore an interesting idea.
  • Get excited and go off on tangents around new ideas or applications.

Things to watch out for

  • May be less time conscious than other styles and rush to meet deadlines.
  • May not be sensitive to the time constraints or sensitivities of other styles.
  • May personally take on too many tasks and projects.
  • May get bored by repetitive work and take shortcuts.
  • May not pay enough attention to details.
  • May keep a workspace others see as cluttered or disorganized.
  • May become impatient with slower-paced people or people who focus narrowly on details.

Adapting behaviours

  • Slow your pace and be less assertive or direct.
  • Identify the other person's needs early and stay focused on them.
  • Be less personally revealing and offer more detail on the topic.
  • Ask more closed-ended questions to verify your understanding.
  • Pay attention to how much others value their time.
  • Verify your understanding of the other person's message more frequently.
  • Involve the other person with open-ended questions.
  • Make a greater effort to listen to how the other person responds.
  • Remember some styles have less need to socialize and want specific details quickly.
  • Recognize that some styles can become irritated when the conversation goes off track.

Adapting Socializers

  • Pay more attention to details, facts and processes than other Socializers.
  • Are more results-oriented and like to complete tasks and projects themselves.
  • Involve others while maintaining the leadership position.
  • Speak less emphatically and make more qualified statements.
  • Are more tuned in to others' feelings and give criticism diplomatically.
  • Judge others based on accomplishments or contributions to the goal.
  • Are more time conscious and likely to pay attention to important deadlines.
  • Look for creative ways to meet their goals.